Tag: logo
dar-ce design
branding, design
The Importance of a Branding Guide
Many businesses I come across don’t have a branding guide, for varying reasons. Their friend designed their logo, they didn’t pay for that as part of the package, they didn’t see value in it.
And, despite advocating the use of them to others, up until recently, I fell into that same category. I reasoned that I did all my own design, so I didn’t need a document to remind me.
So why the change?
A good branding guide forms the foundation of your brand. It helps you, as well as other services you work with, to keep consistent design and aesthetic. This helps your customers recognise, and feel comfortable with your brand.
Deciding what goes in your branding guide helps you to have clearly in mind what your brand is all about, and is a hand reference when deciding what to include in future…
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Logo Design – the Ideation Process
Animals, Black and White, Design, Graphic Design, Ideation, Logos, Mark Blaustein, Monochrome
Have you ever been exposed to a design and wondered just how the piece arrived at the conclusion that it did? The ideation process reveals the evolution of a piece, be it a logo, a website, a tool, and so on. The ideation process covers all initial ideas and any problem solving needed to reach a sound and resolved piece. Let’s look at the redesigned logo of The New York Public Library, by graphic designer Mark Blaustein.
New York Public Library’s logo, Mark Blaustein, 2009
The image below shows the progress of distilling key elements in an initial sketch to create a solid icon. Mark Blaustein has recognised the economy of line and skilfully played it up to a logical conclusion.
Marc Blaustein’s ideation process of creating a new logo for The New York Public Library, 2009
Of course, the (sometimes arduous) process of logo ideation is a lot messier than clean…
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