Many businesses I come across don’t have a branding guide, for varying reasons. Their friend designed their logo, they didn’t pay for that as part of the package, they didn’t see value in it.
And, despite advocating the use of them to others, up until recently, I fell into that same category. I reasoned that I did all my own design, so I didn’t need a document to remind me.

So why the change?

A good branding guide forms the foundation of your brand. It helps you, as well as other services you work with, to keep consistent design and aesthetic. This helps your customers recognise, and feel comfortable with your brand.
Deciding what goes in your branding guide helps you to have clearly in mind what your brand is all about, and is a hand reference when deciding what to include in future…