Animals, Black and White, Design, Graphic Design, Ideation, Logos, Mark Blaustein, Monochrome
Have you ever been exposed to a design and wondered just how the piece arrived at the conclusion that it did? The ideation process reveals the evolution of a piece, be it a logo, a website, a tool, and so on. The ideation process covers all initial ideas and any problem solving needed to reach a sound and resolved piece. Let’s look at the redesigned logo of The New York Public Library, by graphic designer Mark Blaustein.
New York Public Library’s logo, Mark Blaustein, 2009
The image below shows the progress of distilling key elements in an initial sketch to create a solid icon. Mark Blaustein has recognised the economy of line and skilfully played it up to a logical conclusion.
Marc Blaustein’s ideation process of creating a new logo for The New York Public Library, 2009
Of course, the (sometimes arduous) process of logo ideation is a lot messier than clean…
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